Nudie Jeans encourage you to wear, tear and generally make your jeans work. Of course, when the inevitable happens and your blues start to bust, finding a replacement shouldn’t be your first option.
Swedish denim label Nudie Jeans has come up with an innovative solution to the problem of worn out and destroyed denim — turning it into rugs. Part of the brands Post Recycled Jeans initiative, the Post Recycled Denim Rugs are produced with the remnants of worn-out Nudie jeans.
Part of the pleasure of wearing raw denim is the way the jeans conform to one’s body over time, taking on the wearer’s individual imprint like a blank canvas — rips, fades, whiskers, honeycombs and stains. As with anything good however, denim doesn’t last forever, no matter the quality or brand.
SEXBEAT and Nudie Jeans Co have announced the secret location for this years RADFEST as Hackney Downs Studio, 1 Downs Road, E5 8QJ via a video flyer synced to Trash Talk track ‘Slander’, who headline stage two. The venue is a multi-room warehouse complex with three stages, market and food stalls just minutes away from [...]
Nudie Jeans presents a look at the brand’s upcoming Autumn/Winter 2012 collection. Featuring the usual array of denim and chinos in a variety of colours and Nudie’s signature fits, the line boasts western shirts and accessories alongside outerwear that includes a number of parkas and a bold plaid varsity jacket, the highlight of the releases. [...]
Nudie Jeans are three months into their Wear & Tear Challenge and it’s no surprise that the two contestants/denim enthusiasts, Chris and TK, are showing us that a natural fade is possible with a little hard work and the resistance to wash their stale and somewhat sudoriferous pair of jeans, but we think it’s worth [...]
Constructed of worn recycled denim, the “Post Recycle Dry” project from Nudie Jeans applied recycling and cotton-blending treatments to denim pulp resulting in a distinctive new pair of revived jeans. Working alongside Barneys NYC, Swedish denim purveyor Nudie Jeans has taken a unique approach in the manufacturing process for this release. Imperfections created during the [...]