Replay has signed a deal with FC Barcelona as the official sponsor of clothing and footwear for the first team and the rest of the Club’s sportsmen and women.
Replay will create both an official clothing and a “smart casual” line for the first team. The deal between the Italian company and Barça – who are famous for their singularly attractive style of play, represents a pioneering commitment to innovation. Replay will invent a new way to use denim, where the traditional jeans concept embraces the realm of fine tailoring.
Part of the capsule collection is Denim Zero°, which are the innovative jeans developed by Replay as part of the official FC Barcelona team casual wear. An exclusive eco-friendly process which utilises high-pressure ice crystals, Denim Zero° reduces water consumption by 90%, minimising its environmental impact.