Liam Gallagher’s esteemed fashion label Pretty Green is proud to introduce its new collection for SS ’12.
Designed by Liam himself and heavily influenced by his individualistic style, the new collection is a reinvention of iconic styles of the 1960s and 70s. Steeped in rock and roll history, the collection takes inspiration from the likes of Marc Bolan, Brian Jones and John Lennon.
The SS12 collection combines iconic Mod styles and military details with a 1990s street look , to create a new and unique range of clothing.
The collection is divided into two distinct labels…
Black Label is classic British tailoring, using fine fabric with an innovative attention to detail. This includes tailored outerwear and jackets, bohemian pastel paisley pattern shirts, and Bretton stripe tops. The signature paisley print features subtly throughout, in shirt linings and trimmings, providing a sense of sophistication, luxury and elegant yet casual appeal. Stand out piece – the Boating Stripe Blazer
Green Label is a focussed, casual range dedicated to providing quality, everyday signature pieces. This includes macs, urban hooded waterproof jackets, florescent slubbed jerseys, Grandad tees and polka dot polos, as well as chinos and cargo shorts. With large logo prints, strong colour pallets and camouflage lining throughout, Green label makes a bold statement. Stand out piece – the Felix Jacket.
The SS12 collection also infuses the standalone Denim and Footwear collections, including new denim shirts, selvedge jeans, shawl collar jackets, suede casual shoes and canvas pumps.