Music and fashion go hand-in-hand, so seeing Liam Gallagher — a Northen style purveyor — start his own label Pretty Green wasn’t surprising. The brand recently launched an exclusive purchase and an invitation for fans to feature in the brand’s eyewear collection campaign.
The first 50 customers to buy a pair of the newly launched limited edition glasses were fortunate enough to find a winning ticket. They were given the chance to come and recreate the shot of Liam modelling the new range. It’s a real experience given to the lucky winners meeting their hero and treated like a rockstar, as they were photographed esteemed music photographer Tom Oxley, who’s previously shot the likes of Adele, Mark Ronson and Professor Green. Liam also modelled at the shoot and the taken photographs, including the featured fans, have been used to create a stunning video for the Pretty Green eyewear collection.
The collection’s inspired by a retrospective look at shade wearing iconic frontmen through the decades. Comprised of eight different sunglasses styles, each with a unique finish, are available online.