As we’ve mentioned before, we’re not into exclamation points on books. All that enforced jollity gets us down.
Especially during Christmas and New Years, when our E.J. levels are being drained by family members we barely like. Exclamation point aside, Out of the Box! does look good. It focuses on ‘brand experiences’ – looking at everything from temporary pop-up shops to flagship stores – and how brands show their identity. Published Gestalten. Available from Amazon.