Celebrating 40 years of fashion excellence, the London Design Museum provides a look into the eclectic world of designer Paul Smith with its latest exhibition “Hello, My Name is Paul Smith.”
From his company’s humble beginnings in Nottingham to its international prominence of today, the collaborative exhibit will explore various stages of design and production with hopes of showcasing how his techniques in traditional tailoring are retained as well as juxtaposed against a signature contemporary edge.
The museum’s curators were not only successful in recreating Paul’s personal office, but also his first shop on Byard Lane that measured a mere 3m x 3m. Additional rooms will feature an immersive digital experience narrated by the iconic designer himself, clips from various fashion shows, tons of still imagery, a wall packed with more than 70,000 buttons, and so much more.
“Hello, My Name is Paul Smith” opened last Friday and will continue to run until March 9, 2014.