Now that the new year is finally upon us, we can look back at what the world of fashion brought us in terms of trends in 2012 while looking ahead toward 2013. Overall, 2012 was a good year for fashion with designers like Riccardo Tisci running both the street and high-fashion game and colourful trainers popping up with every kind of outfit imaginable.
On the other hand, certain designs, prints, and expressions became so ubiquitous that we hope to be rid of them for a good while. Take a look below for the full list of trends from 2012 we hope don’t resurface in 2013.
Ironic as it may be, in 2012 you couldn’t rotate your head 360-degrees without laying your eyes on some form of camouflage or another. While the classic print has always been a staple of streetwear and even some high-fashion, 2012 saw the use and then overuse of the pattern. Since the pattern is relatively simple and based off 3 or so rotating colours, it’s easy for people with little penchant for aesthetic, like Mario Balotelli and his camo-wrapped Bentley GT, to butcher what was once a crowning achievement of the Cubist art movement.
That’s not to say we want camo to disappear forever, on the contrary, but it would be nice to see the storied pattern take the bench for a while and come back once it’s been infused with some renewed sensibility.
Yes there were plenty of good ones in 2012 but it’s about time brands and designers returned to their own drawing boards again. Believe it or not, there was a time that brands focused on their own designs and used their originality to set them apart from the competition. That mindset seemed to have disappeared though in 2012 as brands reached across the aisle to collaborate with almost anyone that would take their hand.
Perhaps the most hyped collaboration of the year was between fast-fashion giant H&M and high-fashion’s Maison Martin Margiela. Past collaborations between H&M and other up-scale fashion houses have been successful but this particular one seemed to fall flat. Critics pointed out different reasons for the sluggish sales, but most seem to agree that Margiela’s avant-garde designs were a little too avant-garde for the global retailer and the overproduction of each piece was simply too high given the demand. Many pieces from the collection were nice of course, but each company’s demographics didn’t mesh this time around. Hopefully this collaboration’s lacklustre turnout will serve as a reminder to future would-be collaborators to know when to hold them and when to fold them.
The snapback experienced a revitalization in 2012 unseen since the early 90s when hip-hop pioneers like N.W.A. and Tupac adorned them on both album covers and live shows. Like most trends, snapbacks were welcomed with open arms at first but it was only a matter of time before anyone with access to either a mall or the internet could be seen wearing one.
Social media rappers like Mac Miller helped popularize their presence with songs like the aptly titled “Snap Back”, which seemed more like a general advertisement for the eponymous product than actual music. Although the song was released in 2011, the trend carried well into 2012 and only became more and more ridiculous as caps became louder and louder. Needless to say, we hope snapbacks remain as a fond 2012 memory and don’t continue to drag their garish, gaudy bodies through 2013.
Image: Joe Seer
If there’s one acronym that represents the year 2012 it is without a doubt YOLO. Unless you’ve been exiled to Siberia, you know the acronym is short for “you only live once” and was popularized by Canadian rapper Drake in “The Motto”. You’d think with how popular the term has become, the idea behind it and all it implies was just recently thought of. Much to those believers chagrin, the term has been around in some form or another for the better part of the past 2,000 years.
The great Roman poet Horace first used the term “carpe diem” in the Latin poem Odes 1.11, urging listeners to “seize the day” as we cannot know what tomorrow holds. Unlike Drake however, Horace was fine with people using the term to better their lives instead of asking for royalties anytime it popped up. “Memento mori” is another related phrase meaning “remember you will die” which now represents an entire genre of artworks all based around reminding people of their mortality. YOLO, on the other hand, seems to represent misinformed tweens on Tumblr and their lack of punctuation. The bad news is that unless the internet police decide to ban the entirety of the photo blogging site, YOLO won’t be gone any time soon.
5. All-Over Prints
2012 was bolder than previous years in terms of men’s fashion with brands across the board releasing adventurous all-over prints. Just like camouflage, the idea itself we love but the market can only contain so many variations before it becomes saturated. The all-over print trend seemed to start with tops and quickly found its ways to bottoms and caps. One of the most blaring examples from 2012 was the $90,000 Air Yeezy 2 T-Shirt which featured countless pairs of platinum grey Yeezy 2s.
We’ve already seen plenty of all-over prints as part of Spring/Summer 2013 collections that will be released soon, but here’s hoping to a minimally convoluted season and one of the last for a while.
Another curious trend that seemed to pop up on fashion blogs all over the world was men in leggings or “meggings”. In what seemed like a real-life Robin Hood: Men in Tights, fashion forward thinking men could be seen wearing full-length to medium-length tights under different types of shorts. Some were even daring enough to go without shorts, publicizing an unnecessary and detailed outline of their male protuberances and thereby revealing the problem with men’s leggings. Simply put, the male anatomy was not meant to be tucked under a restrictive albeit technical material for extended periods of time.
Thus, it should come as no surprise that we hope meggings are reserved to running in cold weather and running in cold weather only. Only time will tell of course but for now your prayers are greatly appreciated.
I feel like an old scrooge putting this list together but while I’m at it I may as well throw in parodies. No, I’m not talking about low budget B-list movie parodies like the straight-to-DVD Breaking Wind (although those should stop, too), but companies who spoof another company’s logo or design. Logo spoofing was all fun and games at first but the message soon became trite and meaningless.
Similar to collaborating, spoofing a widely recognized logo simply plays off of existing ideas instead of exploring new ones. Sure it can be done tastefully and cleverly but with the abundance of parodies we saw in 2012, we hope 2013 makes a 180 and starts focusing on original ideas once again.
We could go on forever with trends and things in general we hope don’t continue into 2013, but there isn’t the time nor resources for something that ambitious. Having said that, there are plenty of good things to look forward to in 2013 like no longer having to deal with end-of-the-world conspiracists on a daily basis for one. Let us know which trends you hope don’t continue in 2013 as well as which ones you’re looking forward to in the comment section below.