Inspired by the collection theme “Life as a Road Movie?” star photographer Peter Lindberg style-consciously staged the BOSS Orange spring/summer 2015 collection on the legendary Route 66.
The two models, Andreea Diaconu and Harvey Haydon, and the breath-taking ambiance of the California Dry Steppe were the most important protagonists for star photographer Peter Lindbergh this time round.
The idea for the photo shoot was to see Andreea and Harvey tour the US with their band, linking this campaign to the last one Lindbergh had shot in a Paris sound studio.
The first day of the shoot took place in a small town called Lancaster, East of Los Angeles. Surrounded by several meters high of Saguaro cactus and with temperatures around 104° F in the shade on their arrival, the team was welcomed by an extremely authentic desert atmosphere.
The blazing sun proved to be the biggest challenge for the models. No blinking was their most difficult task during the shoot. Shady tents and ventilators offered cooler temperatures in-between shoots.
The indoor shoots on the second day, held at Club Ed in Lancaster, and at the famous Barclay Hotel in L.A., were a mere bliss compared to the first day.
Both locations can look back on an interesting past: Club Ed, which looks like a typical diner on the legendary Route 66, was once built for the Dennis Hopper film ‘Eye of the Storm’ and has been a popular set for other movie and photo productions ever since.
The Barclay Hotel, built in 1890 in Art Deco-style, used to be a fully operating hotel in its early beginnings, but is now mainly used as a rental for movie shoots.
Some scenes of“Catch me if you can” or “Armageddon” were filmed here. Andreea and Harvey too could demonstrate their acting skills when they gave a guitar performance on the set.